The aim here is to examine whether IP (patents, design protection, trademark protection) owned by others could be an obstacle to your business, for example when you want to apply for protection yourself. Here we want to minimize the risk of infringing someone else’s rights.
The aim here is to ensure the investment in and exclusivity of your patents, trademarks, designs and domain names over time. Simply keep up to date with what is happening in the market from an innovation and IP perspective.
The aim here is to create visibility and control over what is most valuable in your company. Your intangible assets. You want to know which assets build your company’s value, how you can structure and control them and, above all, how you can use them to create greater business value.