Reach your full potential
Actively managing and exploiting your company’s intangible assets is a strategy that brings many benefits.
Examples of intangible assets:
- Patent
- Brand name
- Design rights
- Domain names
- Confidential information
- Inventions
- Database rights
- Company name
- Trade secrets
- Software
Behind these examples we find great values and assets. Assets that should be identified, developed and implemented as the real value they actually represent. Today we see more and more companies where intangible assets represent the majority of the actual value of the company. Do you have control over your assets? Do you develop these on an ongoing basis? If not, now is the time to start.
It pays off. Always.
Benefits of a clear IP strategy
Protection of innovation
Patents, trademarks and copyright provide protection for your unique ideas and creative works. This means that competitors cannot copy your company’s innovations, giving you a competitive advantage in the market.
Increased profitability
By licensing or selling your intellectual property to other companies, you can generate an additional source of income. This can be particularly beneficial if you have patents or trademarks that are sought after in your industry.
Branding
A strong brand is a valuable asset in itself. By actively promoting and protecting your business brand, you can build trust and loyalty with your customers, which can lead to increased sales and business growth.
Opportunities for cooperation
Having valuable intellectual property can open doors for cooperation with other companies. You can enter into licensing agreements, joint ventures or other forms of partnerships that can increase your reach and business opportunities.
Protection against litigation
By actively managing and protecting your intellectual property, you reduce the risk of being sued for infringement or unauthorized use of other people’s intellectual property. This can save your business significant legal costs and reputation.
Improved business valuation
A company’s valuation can increase significantly if it has well-managed intangible assets. This can be an important factor if you ever consider selling your business or bringing in investors.
Find your true value
By considering your intangible assets as financial assets, it becomes clear that there is a lot of value that should be reflected in your financial assets. Exploit your full value thanks to relevant insights on IP and intangible assets.
Know your market
Thanks to concrete processes, you can get a clear picture of competitors, trends and the world around you. IP Intelligence gives you the necessary insights to pursue a quality strategy while providing you with clear decision-making tools.
Control creates focus
Structure and control your intangible assets. Only through control can you continuously use this information to create maximum business value. Companies that continuously identify, prioritize and value their IP as an asset class accelerate growth and profitability.
In summary, actively managed intangible assets can provide your company with a range of benefits, including increased competitiveness, increased profitability and opportunities for growth and collaboration. Investing time and resources in developing a strategy to manage and utilize these assets can be a critical part of your business success.
Curious how you can identify and develop your innovation while increasing your value?
Contact us and we will help you.
