Petra Knoop Udén
About
I am a pragmatic lawyer with a focus on business. Design and art in all its forms, friends, family, good food and shoes give me extra energy. Getting to visit clients, getting to know the business and discussing new innovations at an early stage is fantastic.
Experience and drivers
In my current role as Design Manager, I am responsible for Bergenstråhle’s design business with a focus on business development, client relations, skills supply and internal workflow.
With 25 years of experience in strategic counseling in the IP field, with a little extra emphasis on design and branding, there is not much I have not been through. During these years, I have worked with design-intensive companies in various industries. I enjoy working in partnership with our clients where I am familiar with the business strategy to provide relevant advice and build value through IP. My experience includes building up rights portfolios, commercialization of these, contract negotiations and disputes both in terms of administrative procedures globally and litigation in court where I always seek the best solution from a commercial perspective together with the client.
I am driven by understanding our clients’ businesses and challenges to be able to benefit through my advice and help build strong IP values also from a strategic and legal perspective. In addition, I have extensive experience in management work and am happy to be your sounding board in various matters.