Petra Knoop Udén
Group COO and Partner, European Trademark and Design Attorney
Petra is an Attorney at Law as well as Regional Manager for Bergenstråhle & Partners Småland. She works with IP management and legal matters within the entire IP field, but with a main focus on trademark and design rights. Petra also drafts IP agreements of different kinds. She gives advice on various matters within the IP field, such as counseling in relation to filing strategies worldwide and prosecution of trademark as well as design rights, portfolio analysis, copyright, commercialization and in infringement matters. She also represents clients in contentious matters both in administrative and court proceedings and takes part in patent infringement investigations. She has an extensive experience of design matters as she has and still does work with several design intensive clients.
Before joining Bergenstråhle, Petra worked with another IP firm for 6 years were she was part of the Specialist group for Branding and member of the China team. As such she travelled to China various times to meet with Chinese companies and to give seminars on the European trademark and design systems. Prior to that Petra worked within the IT field for a couple of years, were she was responsible for the startup of a trademark department, which was up and running by the time she left the company. She has also worked within the Opposition Division at the OHIM for several years. Petra has in total 16 years of experience within the field of intellectual property and started her carrier at the District Court of Värnamo as a junior judge.