{"id":4681,"date":"2024-10-22T13:36:04","date_gmt":"2024-10-22T11:36:04","guid":{"rendered":"https:\/\/bergenstrahle.se\/okategoriserad\/nu-tar-bergenstrahle-klivet-in-i-framtiden\/"},"modified":"2024-11-25T11:58:26","modified_gmt":"2024-11-25T10:58:26","slug":"bergenstrahle-takes-a-step-into-the-future","status":"publish","type":"post","link":"https:\/\/bergenstrahle.se\/en\/news-en\/bergenstrahle-takes-a-step-into-the-future\/","title":{"rendered":"Bergenstr\u00e5hle takes a step into the future"},"content":{"rendered":"

Much has changed in society since Bergenstr\u00e5hle was founded 90 years ago. From a Swedish perspective, we have experienced what could be described as a social and economic transformation. Today, Sweden is one of the world\u2019s wealthiest countries, with Swedish innovation as the engine leading the way during this journey. Looking ahead, it is clear that innovation and development will remain central \u2014 if not even more so \u2014 for companies striving to make a difference.<\/p>\n

At Bergenstr\u00e5hle, we take this responsibility seriously. We understand that managing intellectual assets\u2014comprising patents, designs, trade secrets, and more, which account for the majority of a company’s value\u2014can feel overwhelming. But it shouldn\u2019t be. We know that for companies to succeed, they must have access to clear, straightforward information, enabling them to make the right decisions and develop their intellectual assets with a strategic, long-term, and economic perspective.<\/p>\n

Over the past 15 years, we\u2019ve witnessed a revolution in how services are consumed. Industries such as music, food, IT, and financial services have fundamentally transformed their delivery models. Unfortunately, the IP industry lags significantly behind. I am convinced that our clients also want\u2014and need\u2014to see the same accessibility and simplicity in IP management.<\/p>\n

In recent years, Bergenstr\u00e5hle has progressively evolved its delivery model. Today, we work with client teams, where customers gain access to our entire pool of expertise. This is essential because intellectual assets often affect multiple aspects of a company\u2019s ecosystem, processes, and financial resources. When managed correctly, we help shift the client\u2019s mindset from merely “protecting” their assets to viewing them as a central component of growth, value creation, and profitability.<\/p>\n

But we are not stopping there. Soon, we will launch a customer portal where clients can access their entire IP portfolio\u2014a platform that allows them to create and develop their assets on demand. Combined with expert guidance, this will significantly support our clients on their journey. IP should be accessible. IP should foster innovation. IP builds value and profitability.<\/p>\n

Against this backdrop, it\u2019s only natural for us to now introduce a new visual identity. It\u2019s time for us to signal our position in a way that resonates with our customers and employees alike. We have infused our brand with energy that both honors 90 years of experience and simultaneously propels us forward with innovation, expertise, and accessibility\u2014all wrapped in a delivery model that truly makes a difference.<\/p>\n

Being the CEO of Bergenstr\u00e5hle is a privilege. Every day, I am surrounded by incredible colleagues who continuously strive to make a difference for our clients. We take our responsibility seriously to ensure that innovation and creativity will remain the driving forces behind societal progress for the next 90 years. We do this by fostering understanding, accessibility, and services that empower our clients to focus on what they do best\u2014innovation, development, and profitable business.<\/p>\n

Here\u2019s to the next 90 years.<\/p>\n

Warm regards,<\/strong>
\nP\u00e4r Eliasson Zucco
\nCEO, Bergenstr\u00e5hle<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":4597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[88],"tags":[],"class_list":["post-4681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/posts\/4681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/comments?post=4681"}],"version-history":[{"count":0,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/posts\/4681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/media\/4597"}],"wp:attachment":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/media?parent=4681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/categories?post=4681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/tags?post=4681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}