{"id":3469,"date":"2023-11-12T18:47:00","date_gmt":"2023-11-12T17:47:00","guid":{"rendered":"https:\/\/bs24.wpenginepowered.com\/asset-insight\/"},"modified":"2025-10-21T15:17:53","modified_gmt":"2025-10-21T13:17:53","slug":"asset-insight","status":"publish","type":"page","link":"https:\/\/bergenstrahle.se\/en\/asset-insight\/","title":{"rendered":"Asset Insight"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50PX;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none bw\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"800\" height=\"800\" title=\"AI\" src=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/12\/AI.jpg\" data-orig-src=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/12\/AI.jpg\" alt class=\"lazyload img-responsive wp-image-3413\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27800%27%20viewBox%3D%270%200%20800%20800%27%3E%3Crect%20width%3D%27800%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/12\/AI-200x200.jpg 200w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/12\/AI-400x400.jpg 400w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/12\/AI-600x600.jpg 600w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/12\/AI.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div class=\"fl-module fl-module-heading fl-node-9pzanu0qtmeb\" data-node=\"9pzanu0qtmeb\">\n<div class=\"fl-module-content fl-node-content\">\n<h1 style=\"--fontSize: 30; line-height: 1.3;\"><span class=\"fl-heading-text\" data-fusion-font=\"true\" style=\"font-size: 35px;\">Your company creates valuable business assets. Do you know them all?<\/span><\/h1>\n<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-v90q16d7oimw\" data-node=\"v90q16d7oimw\">\n<div class=\"fl-module-content fl-node-content\">\n<div class=\"fl-rich-text\">\n<p data-fusion-font=\"true\" style=\"font-size: 20px;\">If you are curious about which assets build your company&#8217;s value, how you can structure and control them and, above all, how you can use them to create greater business value, our Asset Insight service is the key.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-hn0gsd7ew1jq\" data-node=\"hn0gsd7ew1jq\">\n<div class=\"fl-module-content fl-node-content\">\n<div class=\"fl-rich-text\">\n<p data-fusion-font=\"true\" style=\"font-size: 20px;\">An Asset Insight analysis gives you direct insight into what is valuable and unique to your business. We start from the values that exist and how they are controlled by the company.<\/p>\n<p>The analysis defines concrete actions to help you strengthen the control of the identified assets.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 data-fontsize=\"30\" data-lineheight=\"39px\" class=\"fusion-responsive-typography-calculated\" style=\"--fontSize: 30; line-height: 1.3;\">Active = profitable<\/h2>\n<p data-fusion-font=\"true\" style=\"font-size: 14px;\">As with other highly valued company assets, our customers want active management of their intangible assets. This means that investment and return should go hand in hand. For this to happen, we need to know what values exist in the company in order to be able to prioritize correctly when making major investments in, for example, a patent.<\/p>\n<p data-fusion-font=\"true\" style=\"font-size: 14px;\">In active management, we regularly question whether the commercial or strategic value is sufficient to justify continued investment in developing and maintaining the IP portfolio. The active approach is a prerequisite for having a Return-On-Innovation\u00ae perspective on your investments in building and maintaining an IP portfolio.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2 data-fontsize=\"30\" data-lineheight=\"39px\" class=\"fusion-responsive-typography-calculated\" style=\"--fontSize: 30; line-height: 1.3;\">Simplifying investment decisions<\/h2>\n<p data-fusion-font=\"true\" style=\"font-size: 14px;\">We recommend an action plan for more efficient and profitable management of existing assets. Results and assessments are saved in the Asset Insight tool for the next investment decision, or for a new review after one year. Based on previous assessments, it is much easier to question new investments.<\/p>\n<ul>\n<li><span data-fusion-font=\"true\" style=\"font-size: 14px;\">Our methodology is a working process and model that provides clear insights and recommendations to managers, executives and boards:<\/span><\/li>\n<li><span data-fusion-font=\"true\" style=\"font-size: 14px;\">We identify and document all IP assets in the company in a workshop format and using a management tool.<\/span><\/li>\n<li><span data-fusion-font=\"true\" style=\"font-size: 14px;\">We assess and prioritize all identified assets from a value contribution perspective and with a focus on controllability.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:6%;--awb-padding-bottom:4%;--awb-padding-right-medium:24px;--awb-padding-left-medium:24px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:13.44%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:13.44%;--awb-width-medium:50%;--awb-spacing-right-medium:13.44%;--awb-spacing-left-medium:13.44%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:30px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:6px;--awb-margin-top-small:12px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;--awb-font-size:24px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:24;line-height:1.3;\">Looking for new adventures?<br \/>Take a look at our careers page.<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:left;--awb-font-size:24px;--awb-line-height:1.48em;--awb-letter-spacing:-0.01em;\"><p data-fusion-font=\"true\" style=\"font-size: 20px;\">Are you interested in helping companies reach their full potential? Do you thrive in an environment of innovation and creativity? If you also want to work with a competent team that puts the team before the self, you are welcome to visit our careers page.<\/p>\n<p data-fusion-font=\"true\" style=\"font-size: 20px;\">Who knows &#8211; you might be our next star.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-top:12px;\" target=\"_self\" href=\"https:\/\/bergenstrahle.se\/karriar\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Open positions<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none bw\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"900\" height=\"900\" title=\"Carrierpuff\" src=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/Carrierpuff.jpeg\" data-orig-src=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/Carrierpuff.jpeg\" alt class=\"lazyload img-responsive wp-image-3282\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27900%27%20viewBox%3D%270%200%20900%20900%27%3E%3Crect%20width%3D%27900%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/Carrierpuff-200x200.jpeg 200w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/Carrierpuff-400x400.jpeg 400w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/Carrierpuff-600x600.jpeg 600w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/Carrierpuff-800x800.jpeg 800w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/Carrierpuff.jpeg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-3469","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/pages\/3469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/comments?post=3469"}],"version-history":[{"count":0,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/pages\/3469\/revisions"}],"wp:attachment":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/media?parent=3469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}