{"id":3463,"date":"2023-11-10T13:31:43","date_gmt":"2023-11-10T12:31:43","guid":{"rendered":"https:\/\/bs24.wpenginepowered.com\/roi-return-on-innovation\/"},"modified":"2026-03-30T14:11:27","modified_gmt":"2026-03-30T12:11:27","slug":"roi-return-on-innovation","status":"publish","type":"page","link":"https:\/\/bergenstrahle.se\/en\/roi-return-on-innovation\/","title":{"rendered":"ROI &#8211; Return on Innovation"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50PX;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none bw\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"900\" height=\"900\" title=\"f-IP1\" src=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/f-IP1.jpg\" data-orig-src=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/f-IP1.jpg\" alt class=\"lazyload img-responsive wp-image-3367\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27900%27%20viewBox%3D%270%200%20900%20900%27%3E%3Crect%20width%3D%27900%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/f-IP1-200x200.jpg 200w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/f-IP1-400x400.jpg 400w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/f-IP1-600x600.jpg 600w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/f-IP1-800x800.jpg 800w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2023\/11\/f-IP1.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1 data-fontsize=\"50\" data-lineheight=\"56px\" class=\"fusion-responsive-typography-calculated\" style=\"--fontSize: 50; line-height: 1.12;\">Return on Innovation: our guiding principle.<\/h1>\n<p><span style=\"background-color: rgba(0, 0, 0, 0);\">Return on Innovation\u00ae is Bergenstr\u00e5hle\u2019s guiding principle in our partnership with clients. As a client, you should be able to see clear results, business value, and returns on your investments in intellectual property (IP). In other words, you should receive Return on Innovation\u00ae.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"awb-background-slider\" data-type=\"container\" data-loop=\"yes\" data-animation=\"fade\" data-slideshow-speed=\"5000\" data-animation-speed=\"800\" data-direction=\"up\" style=\"--awb-image-position:50% 50%;\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img decoding=\"async\" width=\"1700\" height=\"728\" src=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green.jpg\" class=\"awb-background-slider__image lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271700%27%20height%3D%27728%27%20viewBox%3D%270%200%201700%20728%27%3E%3Crect%20width%3D%271700%27%20height%3D%27728%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green.jpg\" data-srcset=\"https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green-200x86.jpg 200w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green-300x128.jpg 300w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green-400x171.jpg 400w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green-600x257.jpg 600w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green-768x329.jpg 768w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green-800x343.jpg 800w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green-1024x439.jpg 1024w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green-1200x514.jpg 1200w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green-1536x658.jpg 1536w, https:\/\/bergenstrahle.se\/wp-content\/uploads\/2024\/12\/bg-green.jpg 1700w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 data-fontsize=\"30\" data-lineheight=\"39px\" class=\"fusion-responsive-typography-calculated\" style=\"--fontSize: 30; line-height: 1.3; color: var(--awb-color2);\">Today, intangibles accounts for approx. 80% of a company&#8217;s market value.<\/h2>\n<p><span style=\"color: var(--awb-color2);\">Despite this, the IP advisory to these companies is dominated by a risk and cost perspective \u2013 thus many companies are missing out on the opportunity for increased financial value. <\/span><span style=\"background-color: rgba(0, 0, 0, 0); color: var(--awb-color2);\">This creates a gap.<\/span><\/p>\n<\/p>\n<p data-fusion-font=\"true\" style=\"font-size: 10px; color: var(--awb-color2);\">Source: KPMG &#8211; Realizing value from the intangible, as well as additional industry reports and sources<\/p>\n<p data-fusion-font=\"true\" style=\"font-size: 10px; color: var(--awb-color2);\">IP (intellectual property) refers to assets such as trademarks, patents, designs, copyrights and trade secrets \u2013 resources that protect innovation, strengthen competitiveness and create business value.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2 data-fontsize=\"30\" data-lineheight=\"39px\" class=\"fusion-responsive-typography-calculated\" style=\"--fontSize: 30; line-height: 1.3; color: var(--awb-color6);\">Bergenstr\u00e5hle fills the gap.<\/h2>\n<\/p>\n<p style=\"color: var(--awb-color2);\">We combine<span style=\"color: var(--awb-color6);\"> the client\u2019s business logic <\/span>with IP as a <span style=\"color: var(--awb-color6);\">strategic and financial tool<\/span> \u2013 becoming a <span style=\"color: var(--awb-color6);\">partner <\/span>that creates clear and <span style=\"color: var(--awb-color6);\">long-term business value <\/span>through a<span style=\"color: var(--awb-color6);\"> scalable and modern advisory model.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-3463","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/pages\/3463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/comments?post=3463"}],"version-history":[{"count":0,"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/pages\/3463\/revisions"}],"wp:attachment":[{"href":"https:\/\/bergenstrahle.se\/en\/wp-json\/wp\/v2\/media?parent=3463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}